Better Rhodes to acquire Seir Hill
Better Rhodes is proud to announce its plans to acquire Seir Hill, a leading producer of adult non-alcoholic (NA) spirits and ‘ready-to-drink’ (RTD) beverages. Brian Miller, Seir Hill Founder, is a pioneer in the nascent NA spirits business, creating award-winning rum, whiskey, and tequila while innovating the expansion into dark spirit-backed RTD options.
As another Connecticut-based NA company, Seir Hill further demonstrates New England’s leadership in beverage innovation. Adding Seir Hill to the Better Rhodes family of premium lo- and no-alcohol beverages, alongside Wander + Found wines and Sir James RTDs, with more brand launches planned, highlights the potential of this category.
- Dan Stiller, CEO of Better Rhodes
“This is an exciting time for Better Rhodes as we establish our full solution of Lo and No beverages for consumers and drive access through online, three-tier, food and other wholesale channels” said Dan Stiller, CEO of Better Rhodes. “We are excited to welcome Seir Hill to our family of brands and have Brian join our team as Product Innovation Leader. Brian will continue to nurture and grow the Seir Hill brand while enabling us to double down on RTD brand expansion and development. We’re thrilled to offer a full solution of Lo and No beverages for retail, hospitality, and more.”
“Our shared values and commitment to quality make this partnership a perfect fit.”
- Brian Miller, Founder of Seir Hill
Brian Miller, Founder and CEO of Seir Hill, said, “We are thrilled to join forces with Better Rhodes. This acquisition marks an exciting new chapter for Seir Hill, allowing us to expand our reach and continue our mission of offering exceptional non-alcoholic spirits to a wider audience. Our shared values and commitment to quality make this partnership a perfect fit. Together, we look forward to inspiring more people to enjoy the benefits of a sober lifestyle.”
Seir Hill is a seamless addition to Better Rhodes’ ‘Owned and Exclusive’ brand family, which includes Durangold Tequila, Mashville Whiskey, and Biscane Rum, winner of the gold medal in the LA Spirits Awards three years in a row. Margherita, Dark and Stormy, and other RTDs and private label projects will immediately accelerate Better Rhodes' product development efforts in the growing Lo and No space.
The addition of Seir Hill enables Better Rhodes to offer an expanded range to its direct on-trade and off-trade accounts, three-tier distributors, and food distributors. This comprehensive product lineup provides a full solution for wine, spirits, and RTDs (bottles and cans), catering to both hospitality and retail sectors. Better Rhodes now offers the best in Lo and No beverages to customers, including Wander + Found wines, Sir James RTDs, and Seir Hill NA spirits and RTDs. Additionally, this planned acquisition allows us to expand our white-label beverage development services for partners and accounts, providing opportunities to expand reach and access commercial accounts at required price points while still growing high-value brands.
About Seir Hill
Seir Hill was founded in 2020 by Brian Miller in Wilton, Connecticut. Seir Hill creates exceptional spirits without alcohol, with a mission to revolutionize the way all Americans think about mixed drinks. We aim to elevate moments of celebration, relaxation, and connection with a range of award-winning alternatives to traditional spirits.
About Better Rhodes
Better Rhodes is the leader in Lo and No go-to-market beverage development. The authoritative source for the best in premium beverages that feature alcohol-free and healthy options and benefits. In addition to product development, we provide omni-channel ecommerce, distribution, wholesale and data and insight services to consumers and industry clients. We help make alcohol-free fun, great tasting and accessible.
